Our Philosophy
At Create Potential®, we believe every person is equal by definition to a creative being—born with innate value and an intrinsic capacity for creativity.
To represent this truth, we use the symbol ≜ as our logo. In mathematics, it means "equal by definition," and to us, it affirms a powerful truth:
Everyone is "equal by definition" to a creative being.
✧ ✧ ✧
You are "equal by definition" to a creative being, born with innate value and an intrinsic capacity for creativity.
Our Mission
Our mission is to help ALL people realize the innate value and intrinsic creativity within themselves and others, so they can positively impact their world and find greater fulfillment in their lives.
Create Potential® is an education institute bringing together visionaries, founders, and artists to maximize their potential through science-backed creativity and flow state training in a supportive community of mission-driven peers.
Our workshops, products, course, and community are designed to help you achieve your most ambitious goals. Turn the overwhelming into the achievable with research-based resources and actionable strategies to conquer your goals with confidence, ingenuity, and resilience.
Our Values
Creative Empowerment
Igniting the spark within individuals to unleash their creative potential, conquer challenges, and transform dreams into reality.
Bold Innovation
Encouraging fresh thinking, courageous experimentation, and visionary approaches to creativity and growth.
Collaborative Growth
Fostering a supportive community where diversity thrives, and collaboration drives growth and achievement.
Unwavering Integrity
Committing to the highest standards of ethics, honesty, and transparency, building trust and authenticity in every interaction.
Purpose-Driven Passion
Fueling an insatiable love for creativity, learning, and positive impact, inspiring individuals to reach beyond their limits.
Lifelong Learning
Embracing a lifelong spirit of curiosity and exploration that fuels creativity, deepens resilience, and opens new ways of seeing.
Our FREE Workshops
Our workshops are designed to help you discover your passion, overcome challenges, and tap into your intrinsic creativity through the science of creativity, flow state, and human potential
✧ Creative Wayfinder Workshop:
Discover your direction, connect with your purpose, ignite your passion, and create a plan to pursue your most meaningful goals. This workshop introduces the Mission Map and lays the foundation for a mission-driven life.
✧ Creative Overcomer Workshop:
Learn how to navigate stress, overcome challenges, and foster a creative growth mindset. This training provides actionable tools rooted in psychology and neuroscience to help you break through obstacles and cultivate inner resilience.
✧ Creative Flow Workshop:
Explore the science of flow state and learn how to access this powerful state on demand. Designed to boost both creativity and productivity, this workshop provides foundational techniques for entering and sustaining flow state.
Amplify your creativity with this cinematic, science-backed challenge designed to help you access deeper focus, generate new ideas, and experience more flow in your daily life. Over 15 days, you’ll engage with short, impactful video lessons and proven techniques to quiet distractions, strengthen attention, and elevate your creative output—one intentional day at a time
Unlock your potential with an immersive learning experience grounded in the science of creativity, flow, and personal transformation.
This 8-week journey is designed to support real, lasting growth—with a research-backed curriculum, small-group coaching, and a supportive online community of visionary peers. You’ll follow a thoughtfully structured learning path that includes engaging resources, progress tracking, accountability partners, and intentional space for reflection and integration.
Through practical challenges and real-life applications, you’ll build the mindset, skills, and habits that fuel creative momentum and meaningful action. Along the way, you’ll strengthen essential capacities like emotional resilience, time management, curiosity, mindfulness, and purpose-driven confidence—while learning to move through self-doubt, distraction, and creative resistance with clarity and focus.
Experience:
✧ Unwavering Focus: Propel your personal and professional growth with clarity and intention.
✧ Adaptable Resilience: Turn obstacles into opportunities and grow stronger through challenge.
✧ Peak Productivity: Harness the power of flow state to unlock effortless focus, sustained momentum, and meaningful progress.
✧ Distraction-Free Concentration: Build habits that minimize noise and maximize creative depth.
✧ Authentic Presence: Move beyond urgency and overwhelm to cultivate deeper, more intentional connection.
✧ Time Liberation: Reclaim your attention for meaningful work, creative exploration, and passion projects.
✧ Unshakable Grit: Strengthen your inner resolve and pursue your purpose with clarity and courage.
This course isn’t just about creativity—it’s about human potential.
You’ll explore how to harness creative thinking and neuroscience-backed practices to align with your purpose, stay motivated, and move through challenges with clarity and confidence.
The Create Potential® Course is designed to support meaningful, sustained transformation. With science-backed tools, structured guidance, and a mission-driven peer community, you’ll learn how to move through resistance, rewire unhelpful patterns, and build practices that create lasting momentum—personally and professionally.
Your potential is limitless.
It’s a journey of continuous growth and discovery.
Creativity isn’t just for artists—it’s a powerful tool for navigating complexity, unlocking innovation, and creating their most purposeful, empowered, and fulfilling lives.
In the Create Potential Course, you’ll learn how to harness creativity to move beyond roadblocks, self-doubt, indecision, and overwhelm—empowering you to accomplish your most ambitious goals with confidence, ingenuity, and resilience.
Create Potential Course
Our Community
The true magic of Create Potential® lies in our worldwide community.
Here, you’ll find a safe, supportive space to connect with visionary creatives, share your journey, and be constructively challenged. Whether you're looking for accountability, collaboration, mentorship, or simply inspiration, this community is designed to foster meaningful dialogue, spark new insight, and support you in your journey.
Once upon a time, a curious and passionate explorer embarked on a life-changing journey in a world where creativity was often misunderstood and underestimated. Our founder, Nicole Shannon, delved into the depths of neuroscience, philosophy, psychology, art, and faith, seeking to unravel the mysteries of creativity and its impact on human potential.
Our founder discovered that creativity is more than just a gift bestowed upon artists and visionaries. It is the lifeblood of humanity, the force that propelled our ancestors to build civilizations, invent languages, and create new technologies. It is the power that fuels progress and innovation, pushing us to reach beyond the stars.
In the midst of this journey, our founder encountered countless people who believed they were not creative. As a result, they often felt lost, unable to tap into the wellspring of potential within them. These confessions were both disheartening and inspiring to Nicole, igniting a burning desire to share her newfound understanding of creativity with the world.
And so, Create Potential was born. A place where visionaries, founders, and artists could come together to learn, grow, and unlock the creative capability that lies within each of us. Here, members embark on an extraordinary adventure, surrounded by a community of supportive, mission-driven peers who understand the transformative power of creativity.
At Create Potential, we weave together cutting-edge research and practical applications to create an engaging, inspiring curriculum that nurtures the creative spirit. Our programs are tailored to help individuals overcome challenges, venture off the beaten path, and forge their destinies in uncharted territories.
As a member of Create Potential, you are the hero of your story, with the power to harness your innate creativity and positively impact the world.
Our Story
Our Leadership
Meet the visionary leaders behind Create Potential, a passionate team dedicated to unlocking human potential through creativity.
